What we do?
At ClearTrail, work is more than ‘just a job’. Our calling is to develop solutions that empower those dedicated to keep their people, places and communities safe.
For over 18 years, law enforcement & federal agencies across the globe have trusted ClearTrail as their committed partner in safeguarding nations & enriching lives. We are envisioning the future of intelligence gathering by developing artificial intelligence and machine learning based lawful interception & communication analytics solutions that solve the world’s most challenging problems.
About the Job:
As a content writer, you will be responsible for creating quality product marketing collaterals for bringing a product to market, promoting it, and selling it to a customer. Your job will involve understanding all company products and its target audience, planning & executing marketing strategy for the product, creating relevant collateral & messaging to boost product awareness and demand for the product.
Roles and Responsibilities:
- Understand company products from subject matter experts
- Research & study competition products to figure out how our products are better than the competition
- Identify the buyer personas and target audience for various product
- Successfully create and carry out your product marketing strategy in coordination with stakeholders
- Work closely with sales and product teams for determining product’s positioning in the market & generating a creative brief
- Proofread and publish the content
- Work closely with design teams to illustrate articles and create appealing collaterals
- Ensure all-around consistency (style, fonts, images and tone)
- Create marketing collaterals like product brochures, data sheets, PPTs, case studies, white papers, flyers, website and webinar content.
Skills:
Proven work experience in software product company as a Content Writer, Copywriter or similar role
Possess Stakeholder Management Skills to deal/communicate with multiple stakeholders & meet the information requirements of all stakeholders
Experience doing research using multiple sources
Familiarity with web publications
Excellent writing and editing skills in English
Ability to meet deadlines
Qualifications:
- Job Title: Content Writer
- Experience: 3-5 years
- Location: Indore/Noida/Hyderabad
- Education: Graduate in Technology/Postgraduate in Marketing, English, Journalism or a related field
